The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)
SaaStr
MARCH 8, 2019
But a go to market advantage, business model advantage, that is much more sustainable. Brian Halligan: So yes, product market fit, but obsess over go to market fit and build a real moat. Make this much about the business model when you go to market. Then we both became savvy to this idea of market segmentation.
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