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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

MARCH 8, 2019

But a go to market advantage, business model advantage, that is much more sustainable. Brian Halligan: So yes, product market fit, but obsess over go to market fit and build a real moat. Make this much about the business model when you go to market. They want to establish certain compliance things in place.

Scale 106
Scale Sales Hiring Underperforming Technical Team Social Media 106
article thumbnail

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

MARCH 8, 2019

But a go to market advantage, business model advantage, that is much more sustainable. Brian Halligan: So yes, product market fit, but obsess over go to market fit and build a real moat. Make this much about the business model when you go to market. They want to establish certain compliance things in place.

Scale 53
Scale Sales Hiring Underperforming Technical Team Social Media 53
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