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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Typically this occurs through a funding round that helps foot the bill for things like payroll, research and development, and endless La Croixs (we’ll discuss the various stages of a funding round shortly). Venture capitalists invest in startups because they believe in the founder(s) and their vision. It’s no longer just an idea.