Aligning sales and marketing, with Intercom’s Brian Kotlyar and Jeff Serlin
Intercom, Inc.
SEPTEMBER 20, 2018
Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. Sometimes, however, blocks can develop in the pipeline. A successful sales and marketing partnership is based on a mutual understanding that we’re all manufacturing the same thing — revenue for the business.
99 
Let's personalize your content