Should Customer Success Report into the CRO or the CEO?
Kellblog
MARCH 13, 2020
In days of yore, chief revenue officer (CRO) was just a gussied-up title for VP of Sales. If someone was particularly good, particularly senior, or particularly hard to recruit you might call them CRO. Chief revenue officer meant chief sales officer meant VP of Sales. Then the subscription era came along.
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