article thumbnail

New ARR and CAC in Price-Ramped vs. Auto-Expanding Deals

Kellblog

I’ve been asked about this a few times lately, less because people value my accounting knowledge [1] but rather because people are curious about the CAC impact of such deals and how to compensate sales on them. Equal Value: The Price-Ramped Deal. Price-Ramped). GAAP revenue. $1M. GAAP unbilled deferred revenue. $5M.

article thumbnail

The Best SaaS Blog Posts and Resources Library

Chart Mogul

Guide to SaaS Revenue Recognition and Deferred Revenue in SaaS by Ben Murray, The SaaS CFO SaaS revenue recognition is an ongoing priority for SaaS accounting teams. However, most SaaS companies I have spoken with are incorrectly recording their most important revenue stream. How Much Should You Pay Yourself?

Scale 52