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The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)

SaaStr

So you look at companies, Top 10 SaaS companies in history, none of those companies got their first VP of Sales wrong. So if you got your first VP of Sales wrong and you want to pull the rip cord after three months, and that’s certainly something that I’ve advised. So I have a process, sort of a checklist.

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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But first, we need to set some context (albeit from the perspective of B2B SaaS).