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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

.” And so for us, it was placing bets on target accounts, buyer personas, sales messaging, and we really didn’t have any historicals. ” But we also get people going on SMB leads regardless of the segment that they’re there to sell, just so they can get some at bats under their belt as well.

Scale 171
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SaaStr Podcast #376 with ZoomInfo CEO Henry Schuck: “10 Mistakes the CEO of ZoomInfo Made on His Journey to IPO (Part 2)”

SaaStr

What does sales enablement motion look like? Do you segment enterprise and SMB? Henry Schuck: It’s a multi year commitment, and I think the other piece around this is, great, you launched your product. What does everything else look like? What’s the go to market motion look like? Do you treat them by usage together?

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

Jason : So that was laziness on the customer success side and I see it on the sales enablement side all the time, like the laziness is an excuse. SMB numbers are harder to get with, but it’s like 60 or 70 for SMBs. And I’m going to visit all of them because these are decades long relationships.