Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
Lots of social stuff, banking, travel, local services, fitness, cooking, more than a few games, even apps made by governments. Outliers at the top end include Google Maps (44%), Paypal (47%), and Uber (50.5%.). Travel: (Airbnb, Ryanair) 35.5%. Personal finance: (PayPal, Revolut) 41.0%. That ranges from just 3.5%
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