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Forget Support — Optimize for Full Funnel Customer Success

FastSpring

And at a company like Sideways 6 — whose product is an idea management software to help organizations engage people and foster innovation — that emphasis on collaboration gets even louder. But the support team are responsible for first response times, for things like NPS, whereas what we’re responsible for is, ultimately, outcomes.”

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The New Solution Selling. Sales Development and Prospecting. The Sales Development Playbook. The 5 Dysfunctions of a Team. Here are the best books on selling (and related disciplines) that can help you hit your goals and develop your career. Here they are… The 97 Best Sales Books in 2020. The Challenger Sale.

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10 Examples of Innovative Marketing Strategies for Startups

OpenView Labs

Think online classes, workshops, webinars and courses that have real value and deliver real wins for customers. With learning management systems, webinar platforms and software, and other educational tools now widely available, brands can connect with customers in new, incredibly valuable ways. View this post on Instagram.

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Customer Success: The Definitive Guide to Customer-centric Growth 2020

Sixteen Ventures

Whether you have a Software-as-a-Service, subscription or membership business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose. How to Develop a Customer Success Strategy. Metering / Billing / Payment Process.