Remove Communication Remove Marketplace as a Service Remove Product Marketing Remove Sales Enablement
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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. MSPOTs are a valuable tool for a number of reasons - they drive alignment and communicate in simple terms what can often be a complex area. Prioritisation 4.

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Customer Insights to Transform Sales Conversations

Sales Hacker

For example, a minimum number of maintenance technicians would be critical if you sell a field service app. A small team in marketing or sales enablement needs to keep an eye on market shifts, new regulations, moves by big players in an industry, etc., Marketing or product marketing.

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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. And really our approach to our customers and the market had to pivot immediately. And so we built.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. Treat it like a checklist: First, have you achieved some level of product-market fit? Go-To-Market Plan.