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Sales–Product Tension: The Secret to Segment’s Success

Andreessen Horowitz

And as I looked through the list of things like HIPAA compliance and cloud prem solutions that our customers were really, really clamoring for, I thought, “there’s no way we will build any of this,” right? Because you sell in the enterprise in a very different way than you sell in SMB.

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Kellblog's 10 Predictions for 2020

Kellblog

While most everyone I knew scratched their head at the enterprise-focused Workday acquiring a more SMB-focused Adaptive, Workday has done a good job simultaneously leaving Adaptive alone enough to not disturb its core business while working to get the technology more enterprise-ready for its customers.