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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers.

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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” Chargebee’s summary of their recent webinar on what top companies are doing right now to adapt. B2B and B2C SaaS and Subscription Report. Nudging Customers with Behavioral Tactics.

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article thumbnail

Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers.