How going the extra mile to understand customers propelled Squire into a $750m SaaS company
ChurnZero
DECEMBER 14, 2023
A double-booking problem emerges Named for a character role in the Netflix series, Game of Thrones , Squire set out to be a reservation system for barbershops: “Open Table for barbers”, as some have put it. In a sense, it was originally more like a lead generation service, or marketplace for barbershops. But it didn’t go well.
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