Churn Customer Lifetime Value Market Segmentation Sales Funnel 
ProfitWell
MARCH 27, 2020
With that information, you'll be able to more effectively target the right segment of the population in the places they are most likely to find you. When are customers churning? It is possible that some aspect of your customer journey is providing a sticking point and causing a needlessly high churn rate.
Totango
DECEMBER 10, 2019
You may have heard that it’s five times more expensive to acquire a new customer than it is to retain a current one. This is because not only do you have to find and reach a new customer but you also have to walk them through the sales funnel. How can you help the sales team increase the number of licenses or upsells?
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