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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products. Doing Business with Developers. Developers hate opaque pricing.

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How to Hire A Great VP Sales: The Full Video and Transcript

SaaStr

The Number One Thing You Can Do to Accelerate Your Business Post-Initial Traction is Hiring a Great VP of Sales. What I want to talk about today is perhaps the mistake that most of us make, by my nonstatistical study, 70 percent of us make, which is not hiring the right VP of sales. How do I increase pricing?

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

The problem is that he was in business school, working towards an MBA. Dharmesh : Then it occurred to me a few minute after that thought, that actually I was in business school, too… [laughter]. We’ve got a bunch of MBAs trying to build a SaaS business here. I’m paraphrasing… [laughter].

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SaaStr Podcast #356 with Atrium Co-Founder Pete Kazanjy

SaaStr

Peter Kazanjy: So at TalentBin, that was kind of like my first training wheels, SaaS business, and also the place where I started to learn and appreciate go to market. So I went from being a business generalist founder, so prior to that I was in product marketing and product management at VMware, so big enterprise software company.

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Founder’s Guide to Scaling Applications: When to Build, When to Buy and What Breaks by Algolia Co-founder (Video + Transcript)

SaaStr

The engineering team was super, super small at this moment. We were in total four engineers working on the product, including me, including our VP of Engineering, so four in total. When we did this studies and where we were having to sign the contract with the AnyCasts provider, we took some time.

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