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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Touchpoints also include occasions when clients interact with your software app in a SaaS context. Customer service. White papers.

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MQL vs. PQL vs. SQL: What You Need to Know

Baremetrics

Without a proper way of filtering leads to find the ones who have the most relevant need for a product or service, marketing teams would spend a lot of time and money gathering thousands of leads with only a fraction converting on business goals. A lead isn’t classified as PQL for simply signing up for a free trial or freemium model.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

On this podcast, we share stories from global SaaS leaders like Ryan, that you can use to inspire new growth strategies in your own business. And I just started a consulting business, it was a service business. Corporate learning is really enterprise SaaS. Ryan Austin 01:00 Sure. Or did they?