Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)
SaaStr
JANUARY 14, 2020
What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision.
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