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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

You should start by gathering internal customer data and any available external sources to arrive at variables you can segment most or all of your customers by. additional data on our customers’ business models, size, web traffic, and verticals. You’ll not be able to obtain such data. actions taken), outputs (e.g.

Business 184
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When to Buy and When to Build When It Comes to Your Subscription Analytics

Chart Mogul

Our experience has helped us develop a good understanding of what characteristics make a team a good fit for build vs buy. You also have to develop a high level of understanding of both the business and technical requirements you have to fulfill to decide which approach would work best for your company. I know we do.

article thumbnail

When to Buy and When to Build When It Comes to Your Subscription Analytics

Chart Mogul

Our experience has helped us develop a good understanding of what characteristics make a team a good fit for build vs buy. You also have to develop a high level of understanding of both the business and technical requirements you have to fulfill to decide which approach would work best for your company. I know we do.