The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)
SaaStr
MARCH 8, 2019
If you haven’t adopted one of these light touch business models, you are screwed, in my opinion. But in B2B, the train’s at the station ready to leave, and so you need to match your go to market by the way people buy. But a go to market advantage, business model advantage, that is much more sustainable.
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