Business Model Churn cloud efficiency Sales 
SaaStr
JULY 5, 2023
But those accounts grow dramatically over time, and don’t really churn. And here you can see the magic in Mongo’s business model. But it leans in big with a sales-driven motion of big customers as their accounts scale. #7. Still, they waited, and they have one of the highest public multiples in SaaS and Cloud.
SaaStr
JULY 24, 2023
Folks pulled usage down as much as they could to save money, although logo churn remained low. Are we near or past the lows in SaaS and Cloud buying patterns? Here you can see the magic in MongoDB’s business model. Some people want to move to a PLG model because they think it’s cheaper than Enterprise sales.
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