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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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How to Hire A Great VP Sales: The Full Video and Transcript

SaaStr

If you’ve hired the VP of Engineering, impossible hire, but when they love something, they jump. They know how to the close to develop the relationship. That’s great, we get the brand and we get second order revenue and referrals, we should do that. I’ve made a bad VP of Sales hire.