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The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

SaaStr

from IPO price Key Learning : Connected TV advertising platforms are capturing premium valuations as brands shift budgets from traditional TV to programmatic CTV Hinge Health (05/21/2025) IPO Size : $503M at $28-32 range, priced at $32 Current Performance : +21.5% at $47-55 range, priced at $40 Current Performance : +250.4%

B2B 184
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10 Inspiring Advocacy Marketing Examples from Top Companies

SmartKarrot

In advocacy marketing, your existing customers become your brand advocates. This is a unique marketing strategy that the top brands of the world are utilizing. The core here is that there is greater scope to attract new customers when your existing customers talk positively about your brand. Shot on iPhone” campaign by Apple.