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How to Create a Great User Onboarding Experience That Leads to Product Adoption and Customer Success

ChurnZero

This is a guest blog post by Andy Mura, the Head of Marketing at Userlane. Perhaps product problems, loss of a key user in the account, a bad use case… Sure, these are some reasons why customers may churn, but the reality is that your churn rate is deeply connected to the quality of onboarding journey your users go through.

Scale 75
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The Essential Driver Behind Product Adoption, Retention and Growth

OpenView Labs

Editor’s Note: This article was first published on Userlane’s blog here. . Providing customers with value is the initial trigger of product adoption. Customer retention and advocacy generate growth without forcing companies to increase customer acquisition costs (CAC) over time. We all know that.