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3 ways SaaS CFOs can prepare for hypergrowth in 2022

OPEXEngine

When it comes to IPOs, 2021 was an excellent year for SaaS companies. Accelerated digital transformation across industries put SaaS companies firmly on the hypergrowth path. According to Gartner , the SaaS industry has grown from $35 billion in 2015 to $145 billion in 2021. Focus on a multi-year horizon.

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Everything You Need to Know About Freemium Pricing

OpenView Labs

Freemium in SaaS is old news. The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. SaaS companies have gotten much smarter about when to apply a freemium model to their products – and how to do it.

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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

Your core is a lot like pricing in SaaS companies. Like your core, pricing is a wildly untapped growth lever. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit.

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Balancing SaaS Growth and Profits to Maximize SaaS Company Valuation

OPEXEngine

The typical SaaS company grows faster, loses more money, and has a higher valuations than product sale companies. Price/Revenue Ratio. Public SaaS Companies. -8%. High-growth SaaS companies are often unprofitable. SaaS Companies Trade Profits for Growth. SaaS Revenue is Ultimately Greater Than from Product Sales.

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

In Today’s Episode We Discuss: * How Rob made his way into the world of SaaS as a product manager and how that led to his founding Salsify over 8 years ago. * How does Rob think about the bundled vs unbundled thesis within SaaS? When is it right for SaaS companies to turn down potential customers? Harry Stebbings: Not at all.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Average Sale/Selling Price. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. Accounts Payable refers to an accounting entry denoting the amount of short-term monetary obligation your company owes its suppliers, vendors and other service providers.

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