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19 SaaS Predictions For 2021 and Beyond

OpenView Labs

Teams are starting to ramp back up, and the next chapter of inside sales is a little wild. In 2021 we will start to see the convergence of product led growth, remote sellers, remote buyers and sales enablement technology that tracks EVERYTHING. Francesca Krihely, Senior Director, Growth Marketing at Snyk. “1:

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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

Though a few companies like Zoom experienced tremendous growth, most did all they could to prepare for the worst. With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. Content marketing will drive user acquisition.