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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers. Speaking your customers’ language will accelerate your sales and make your brand more engaging. With a product like ours, customers come in many shapes and sizes.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers. Speaking your customers’ language will accelerate your sales and make your brand more engaging. With a product like ours, customers come in many shapes and sizes.

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CEOs of Zapier, Walkme and Dialpad: How to Build Your First Management Team (Video + Transcript)

SaaStr

As a founder/CEO, building your first management team is something that you often lose sleep over. Which role should you hire for first? For starters, your first hire should be someone who can complement your skills, someone who is strong in areas where you’re weak, but it goes much deeper than that. And for good reason.