How to Support Your Outbound Motion With a Sales Content Supply Chain
Sales Hacker
APRIL 29, 2021
With the advent of sales engagement platforms (SEPs) and other tools which make it easy to scale outbound sales communications, Rolodexes and spreadsheets are things of the past, with technology taking over many formerly manual steps. A content analyst should be aware of any benchmarks and KPIs that are being used to hit goals.
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