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GymForLess Uses ChartMogul to Reduce Churn, Enhance Services

Chart Mogul

GymForLess is a desktop and mobile marketplace that gives fitness enthusiasts instant access to thousands of gyms across Spain. Since customers can cancel at any time, GymForLess knows they need to earn their business each month, which means they’re laser focused on metrics like churn, retention and customer lifetime value.

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2Checkout vs. Stripe vs. FastSpring: Comparing Payments, Taxes, and Platform Features (+ Pricing)

FastSpring

They offer three different levels of products: 2Sell for mobile and online payments worldwide, 2Subscribe to add on subscription management features, and 2Monetize to further add features such as global tax and regulatory compliance, invoice management, and more payment methods. What Is FastSpring and Who Is It For?

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Perpetual License vs. Annual License vs. Subscriptions

Baremetrics

In-app purchases: This is especially common in the B2C market. You can allow customers to download your app for free and then sell digital items within the app that unlock its true potential. Although this is a common monetization strategy for mobile games, the model can work in other segments as well.

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19 Customer Segmentation Examples + How To Segment Customers

User Pilot

This helps you generate more revenue from each user and ultimately skyrockets customer lifetime value. Customer segmentation models You can use different parameters to divide your customers into segments. Let’s take a look at the most commonly used customer segmentation models.

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11 Proven Hacks to Keep Your Customers Buying More

Neil Patel

Part of your customer journey must include creating a customer loyalty program. Customer loyalty is your customers’ willingness to keep buying from you. Loyalty programs encourage them to do just that and help increase their customer lifetime value (CLV). Running a hybrid B2B/B2C business?

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The metrics behind Spotify’s IPO

Chart Mogul

Things are very different for B2C though. Customer Lifetime Value (LTV). First of all, how long do customers stick around on average? We can calculate customer lifetime as: 1 / customer churn rate. Related posts: Mobile app monetization metrics for subscriptions.

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Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

Incredo

Inbound marketing ensures that your business is found when potential customers are looking for similar products and services. It does not matter whether it is via search engines, social media, relevant websites, mobile devices or referrals. Increases your customer lifetime value. How long is your customer lifespan?