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Product-Led Growth (PLG) For Startups

Mucker Capital

Hila is a mentor with Mucker Capital. Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you're generating something that's brand new, like a brand new category, nobody understands about it. Once you have that, you can begin to acquire some new users.

Startup 52
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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely.