B2C Branding New CTO Payment Features 
ProfitWell
JANUARY 28, 2020
Sit down with Chargify CTO Michael Klett and I, as we unravel the mysteries of RevOps. Recently, the Stone Brewing Company filed a lawsuit against Keystone Light claiming their new branding—the word “stone” prominently on the front of their packaging—was confusing customers. I think you have to do it the right way.
ProfitWell
JANUARY 2, 2020
The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.
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Baremetrics
JULY 23, 2020
I also knew that my target group would be companies: “B2C is the most demanding customers for the least money. This trend is being accelerated in regions like the EU and California by new legislation such as GDPR and PECR. The cheapest subscription was $29 a month - obviously too high. It took us 23 customers to get there.
OpenView Labs
JULY 2, 2020
New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” B2B and B2C SaaS and Subscription Report. Updated weekly to show the impact of COVID-19, this resource from ProfitWell includes data from their subscription companies.
Hull
JANUARY 22, 2019
Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Ad tech and our B2C peers have been able to precisely profile and engage consumers for years. This is not new.
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