Remove B2B Remove DevOps as a Service Remove Product Marketing Remove Sales Recruiting
article thumbnail

SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition.

article thumbnail

Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. And I just started a consulting business, it was a service business. on just how to bucket the messaging from our product marketing perspective. Before seeing good success in the company.

article thumbnail

SaaStr Podcasts for the Week with Matrix Partners and EZPR — February 21, 2020

SaaStr

* What does David believe is the crucial step missing in B2B when it comes to finding product market fit? What is the most common mistake B2B companies make in the hunt for PMF? How does David think about scaling sales teams? How does one know when is the right time to hire your first sales reps?

Scale 187