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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

And prior to that, I was an entrepreneur, and always wanted to go back to entrepreneurship but had a good thing going where I built a new revenue stream in this company, WTG, around corporate training, and that’s how I really fell into that industry and market. And I just started a consulting business, it was a service business.

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SaaStr Podcasts for the Week with Matrix Partners and EZPR — February 21, 2020

SaaStr

Does David agree, “entrepreneurship does not get easier with time, it just gets different”? What does David believe is the crucial step missing in B2B when it comes to finding product market fit? What is the most common mistake B2B companies make in the hunt for PMF? So what’s the missing step here, David?

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