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SaaStr Podcast 459 (and Video): The Role of Partners to Scaling to $15 Billion With ServiceNow

SaaStr

Partnerships drive business and thriving ecosystems for SaaS companies unlike anything else. Examples include AWS, Adobe, Microsoft, and Google Cloud. Also, they had a direct sales team mainly selling to enterprises in a top-down sales motion. “[The Examples include IBM, Accenture and Deloitte.