4 Traits of Fast-growing SaaS Companies
OpenView Labs
FEBRUARY 3, 2022
Despite disparities in reporting, self-reported data on CAC payback does reveal a clear trend: The fastest growing SaaS companies report a median CAC payback period of only 8 months. AWS and other infrastructure providers have been using UBP for nearly a decade. That’s nearly half that of slower-growing SaaS companies (15 months).
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