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How to Perform a Competitor Analysis (with Examples and Template)

Buffer Resources

The best place to dig through employee reviews is Glassdoor. Here’s an example of a Glassdoor company review of Bonobos. Key topics What do your customers focus on when they mention your competitors’ products or write customer reviews? What do they love and hate the most?

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The three strands of brand authenticity

Intercom, Inc.

That clarity is one of the main reasons I was so excited to join Intercom earlier this year – the company entered an industry dominated by impersonal and disconnected tools like ticketing systems and email with a vision to “make internet business personal.”. Three reasons companies get this stuff wrong. 3 Brand stretch.

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