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You can find these topic clouds in a social listening dashboard. Interestingly, these topic clouds can also offer insight into various aspects of your competitors’ business – and they may help you fill the gaps in other sections in your competitor analysis spreadsheet.
At Priceline, I joined this really interesting group of people that was focused on new market development. Priceline at the time was very well known for its airline ticket business, and we were trying to extend that platform into other verticals, so I was part of a very small group of people. into the startup space.
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