Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.
OpenView Labs
JULY 12, 2019
For one thing, the evolution of the direct-to-consumer brand, which combines the best of both worlds—the math of direct response and the experience of a brand marketing operation. Then, there’s the rise of growth marketing, a trend that embraces the concept of creating something that’s more than the sum of its parts.
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