Advertising, Business Model and Identity management

The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

SaaStr

JUNE 9, 2025

from IPO price Key Learning : Connected TV advertising platforms are capturing premium valuations as brands shift budgets from traditional TV to programmatic CTV Hinge Health (05/21/2025) IPO Size : $503M at $28-32 range, priced at $32 Current Performance : +21.5% at $47-55 range, priced at $40 Current Performance : +250.4%

B2B

B2B Marketing Scale Benchmarks

10 Inspiring Advocacy Marketing Examples from Top Companies

SmartKarrot

JUNE 10, 2022

This simple technique provided the brand with a whole bunch of advertising material for free. It was one of the few companies that shifted the focus of its advertising campaign from its product to its consumers. The program was apt for the type of business model the company has. The campaign got a tremendous response.

Marketing

Marketing Scale Advertising Social Media

SaaS Brief

The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

10 Inspiring Advocacy Marketing Examples from Top Companies

Webinars

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