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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer.

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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones.

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G2.com’s Ryan Bonnici on selling to educated customers

Intercom, Inc.

Most leaders don’t spend enough time recruiting. I don’t know why I wanted a weird time frame like that, but I always knew that I loved advertising and marketing and growth and storytelling. That’s the world’s worst way to help people find the right software for their business, because every company is different.

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