The Best Way to Drive Demand in Marketplaces is Hiding in Plain Sight
Casey Accidental
FEBRUARY 22, 2024
In this essay we explore one channel that helps many marketplaces scale faster than others: supply driving demand. In the SaaS-like network model, the supply is in charge of generating the majority of the demand, and the product acts as mainly a fulfillment or monetization vehicle for the supply.
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