Acquisition Market Segmentation Payments Sales Funnel 
Totango
DECEMBER 10, 2019
New customer acquisition is at the heart of most traditional business models. This is because not only do you have to find and reach a new customer but you also have to walk them through the sales funnel. The entire process is expensive and time-consuming.
wepay
JANUARY 23, 2018
Sales and marketing teams need to prioritize new customer acquisition. David Skok looks at more stages of growth and the top to bottom of a sales funnel in a piece on his For Entrepreneurs blog. The post is about optimizing the whole SaaS Sales Funnel and cites a lot of additional material for reference.
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