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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. Monetization.

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10 Biggest SaaS Mistakes (and How to Avoid Them)

SmartKarrot

Revenue is earned on a monthly or yearly basis through recurring payments. Bad Market Research. Market research is necessary before starting any business. If a SaaS company jumps into the industry without performing prior research, it might not succeed. But the devil is in the details.

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How to Use Marketing Experimentation to Boost Your Marketing ROI

User Pilot

Marketing experimentation is an approach to generating fresh ideas, testing strategies, identifying your mistakes, optimizing campaigns, and making data-informed decisions moving forward. It can also uncover hidden opportunities for organizations in new markets, segments, or use cases. Why you should run marketing experiments?

Marketing 105
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Customer Segmentation: A Step-by-Step Guide for Growth

OpenView Labs

Customer segmentation is the way. What is customer segmentation and why does it matter? Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. That division is based on customers having similar: Needs (i.e., 500 lists.

Scale 60