Andreessen Horowitz

NOVEMBER 17, 2023

In this conversation recorded at ELC 2023, Segment’s former CRO Joe Morrissey and former chief product development officer Tido Carriero discuss how they turned sales-product tension into a successful $3.2B acquisition. The problem is the sales team. The sales team don’t know how to sell the product.

Sales Hiring 96

Sales Hiring Scale Sales Underperforming Technical Team 96

SaaStr

JANUARY 5, 2023

Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. They can also help secure the data, reporting, process, and discipline a business need to evaluate progress so it can develop the accountability necessary to drive operational excellence. Live and die by the forecast.

Sales Hiring 49

Sales Hiring Acquisition Forecasting Outsourced Development 49

User Pilot

JUNE 10, 2019

But first, an easily digestible definition for those who are new to the concept: Product led growth marketing is the use of the product as the primary driver of acquisition, and it also brings marketing’s involvement into expansion and retention. Poor retention and low customer LTV. What is product led growth marketing.

Growth Marketing 143

Growth Marketing Scale Marketing Sales Hiring 143