Acquisition Customer Lifetime Value Marketplace as a Service Mobile 
Baremetrics
SEPTEMBER 16, 2021
What LTV Metrics Show How do you know how much you earn per customer? That’s where the customer lifetime value comes into play. LTV, or CLV, is the predicted amount a customer will spend on your product or service while they’re your customer. The higher the customer value, the more money you make.
Chargify
AUGUST 17, 2017
For instance, if you normally track Customer Lifetime Value (CLV) as a KPI, you may not notice when Customer Acquisition Cost (CAC) drastically increases. The mobile leader? Capitalize on marketplace trends. Were there external factors, such as industry changes, that would account for the anomalies?
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