User Pilot

APRIL 3, 2024

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. User persona example.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

Incredo

NOVEMBER 1, 2019

How marketing and sales synergy model works for SaaS companies. 8 Smart tactics for your SaaS customer acquisition strategy. The self-service sales model is thus all about low-priced products accompanied by a fully automated customer journey. Focus: Product and Customer Journey. SaaS Sales Strategy. SaaS Pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. You have three ads in circulation and each ad produced ten customers. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Lifetime Value.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202