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CEOs x Coronavirus

ProfitWell

Dave Kellogg , the consultant, advisor, and blogger with an expertise on enterprise software startups—author of the cleverly titled Kellblog —recently posted a piece on Coronavirus and its correlation to CEOs everywhere. Patrick has written some great content around freemium strategies and how freemium is an acquisition strategy.

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Need to Fill Your Pipeline? It’s Time to Reconsider Your Partner Ecosystem

Sales Hacker

In a recent conversation, Gainsight CEO Nick Mehta told us he’s turning his attention to his partner ecosystem as the market tightens, “ Partnerships have the lowest customer acquisition costs out there,” he said. Customers value the ability to build their own solution stack , and they routinely look to their existing vendors for help.

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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

So we have over 260 portfolio companies globally, it’s all enterprise software, predominantly SaaS. And that is you’re seeing a bit of a separation in those companies that have really the stickiest, most critical solution. And this is highlighting something that we’re really seeing across the board.

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Understanding the Real Impact of Improving Customer Retention

ChurnZero

How to structure and compensate a Customer Success team. So, LTV (lifetime value) and CAC (customer acquisition cost) increase quite a bit, your profit margin increases, and you can then reinvest all those dollars back into sales and other growth initiatives that are compounding. How to measure the impact of churn on your company.