Acquisition AWS Marketplace as a Service Payment Features 
SaaStr
SEPTEMBER 12, 2019
Congratulations you’ve built a product that’s proven itself in the marketplace! At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. Its product drives the acquisition, retention and expansion.
Intercom, Inc.
DECEMBER 13, 2018
Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. It’s about turning companies into communities.
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OpenView Labs
FEBRUARY 11, 2021
Offering free usage is par for the course as a SaaS customer acquisition strategy. Creating a marketplace does just that. For example, when coming to a cloud vendor, deciding to be vendor agnostic at the time of product design ensures you aren’t tied down to AWS, Microsoft Azure, or Google Cloud. Most subscription plans have it.
SaaStr
APRIL 30, 2022
Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising.
Sales Hacker
OCTOBER 7, 2021
The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Anita Nielsen. Anne Slough. Beth Sunshine.
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