Intercom, Inc.

DECEMBER 13, 2018

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. Workplace is about connecting people.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

OpenView Labs

FEBRUARY 11, 2021

While inevitable and with multivariate causality, it speaks to the product’s maturity and business model. Offering free usage is par for the course as a SaaS customer acquisition strategy. When this happens, fix the product, pivot the business model, or expand the distribution channels. Not always.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

Marketplace as a Service 52

Marketplace as a Service Cloud Scale B2B 52

SaaStr

APRIL 30, 2022

Or maybe ARR, depending on your model. Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition. There’s obviously hybrid models.

SaaS Payments 235

SaaS Payments Metrics Payment Methods Scale 235