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25% of B2B SaaS Sales Are Headed to Cloud Marketplaces

OpenView Labs

Cloud marketplaces like AWS Marketplace, Azure Marketplace and Google Cloud Platform Marketplace are digital storefronts where companies can list their offerings for software buyers to find, purchase and provision software. . Marketplaces will enable creative and flexible new business models.

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When Does Open Source Make Sense for a Business?

OpenView Labs

Think: financial services, healthcare, and other highly-regulated industries. This is probably the toughest aspect of building an open-source business from both a go-to-market and product strategy perspective. They also all sport a very technical user base (DevOps and Data Engineers, primarily). You’ll compete with yourself.